The need to customize and fine-tune your marketing measurement solutions becomes a key discriminator in unlocking additional value which might have been missed when applying out-of-the-box views on your data. For this reason, the Multi-Channel Funnel Analysis within Google Analytics Attribution provides...
Data-Driven Attribution: better investment decisions, better marketing outcomes
We've long known that the power of digital marketing is in its measurability. But measurability is only half the battle. The other half is attribution — understanding how to allocate credit to your various marketing programs and appropriately recognize their impact on the customer journey.Over...
Measure What Matters—A Better Approach to Social Attribution
Webinar on Tuesday 7/16Register for the webinar here.When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first...
Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools
You invest a lot to create your marketing campaigns, and it’s important to see how your spend impacts results. In addition to comparing the conversion performance of your marketing activities, you can now view your imported AdWords cost data directly in the Google Analytics Attribution Model Comparison...
Full Credit Measurement: Attribution with Google Analytics
As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives...
Webinar Video & Recap: Measuring Success in a Multi-Device World
Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.Watch...
Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s...
10 Google Analytics Resolutions for 2013
The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH.New Year’s is the ideal time for making resolutions (that we keep until the second week of January). To avoid this cliché, I decided to...
Attribution Webinar Recap: Making Attribution work for Your Business
On Friday, November 2, following our public whitelist of the Attribution Modeling Tool, Bill Kee (Product Manager, Google Analytics) and Neil Hoyne (Global Program Manager, Attribution), came together to lead the 5th and final webinar in our series on marketing attribution. They identified opportunities...
Attribution Modeling for Digital Success: Webinar this Friday + Public Whitelist
Last year, we launched Multi-Channel Funnels, giving marketers insight into how customers interact with multiple touch points prior to conversion. Since then, we’ve begun to see a great shift in the industry, as marketers move away from simple, last click attribution, toward a more holistic picture...
