The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy.A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where...
Monitoring & Analyzing Error Pages (404s) Using Analytics
I recently wrote a post on the Google Analytics + page about monitoring error pages on websites. The post was well received and generated a healthy discussion on Google+, so I decided to write a more detailed article on the subject here. First of all, what exactly is an error or 404 page? According...
Full Credit Measurement: Attribution with Google Analytics
As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives...
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics
Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally,...
Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s...
Universal Analytics Business Applications
The following is a guest post by the Analytics Team at Loves Data, a Google Analytics Certified Partner.Universal Analytics introduces a new set of Google Analytics features allowing businesses to gain a deeper and more strategic understanding of what’s capturing the attention of customers as they move...
Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau
The following is a guest post by Shiraz Asif, Analytics Solutions Architect at E-Nor, a Google Analytics Certified Partner.Cohort analysis provides marketers with visibility into the behavior of a “class” of visitors, typically segmented by an action on a specific date range. There are many applications...
Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A
Last Tuesday, we held a webinar on the technical implementation of Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights. This technical session includes a more in-depth look...
Multi-armed Bandit Experiments
This article describes the statistical engine behind Google Analytics Content Experiments. Google Analytics uses a multi-armed bandit approach to managing online experiments. A multi-armed bandit is a type of experiment where:The goal is to find the best or most profitable actionThe randomization distribution...
Google Tag Manager: Technical Implementation Deep Dive Webinar
Just three months ago we launched Google Tag Manager to make it easier for marketers (or anyone in the organization) to add and update website tags, such as conversion tracking, site analytics, remarketing, and more. The tool provides an easy-to-use interface with templates for tags from Google and...
