We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales. The AdWords Online Classroom has recently launched a free,...
Learn about media planning in a live course in the AdWords Online Classroom
This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We'll also give an overview of a number of Google tools that you can...
Learn about advertising on YouTube in a new online course
If you're interested in creating a stronger online branding presence or drawing high-volume traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and sharing community. YouTube can further enhance your current online advertising...
Get started with mobile advertising in a new live online course
On Wednesday, November 3rd we’ll be hosting a live online course about how you can start using mobile advertising to reach more customers. Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected...
For the UK: Learn how to expand your business internationally
Today, Wednesday October 27th, we’ll be hosting a live online course on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for...
Learn about using Remarketing in a new course in the AdWords Online Classroom
This Wednesday, October 20th, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. Remarketing is a simple way to connect with your website visitors. After...
Identify new opportunities in your AdWords account with the Opportunities tab
We’ve just added a new course to the AdWords Online Classroom about the Opportunities tab in your AdWords account.In case you’re not familiar with the Opportunities tab, it’s designed to help you discover ways to potentially improve your campaign's effectiveness by providing keywords, keyword bids,...
Get design tips to boost the impact of your display ad
While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?On Thursday, September 2nd, we’ll...
Get started with mobile advertising with a new online course
We’ve just added a new course to the AdWords Online Classroom all about mobile advertising and how you can start using it to reach more customers.Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's reported...
