Join our upcoming Mobile Q&A sessions on Google+

As part of our ongoing GoMo initiative, we’re hosting weekly "Mobile Q&A Sessions" for the month of October every Tuesday at 4pm GMT+1 / 8am PT on our AdSense +page. To learn more about going mobile or monetizing your mobile sites and apps, please drop by and join our interactive mobile hangouts. We’ll be answering frequently asked mobile-related questions and helping publishers with mobile-related issues.

To join the Mobile Q&A Hangout sessions, follow these steps:

1. Create a Google+ account, if you don't already have one.
2. Visit the AdSense +page and look for the weekly “Mobile Q&A Sessions” event.
3. Let us know if you are planning to attend through the ‘Are you going?’ drop-down menu.
4. Once the Hangout starts, you’ll receive a notification in the Google bar.
5. Join the Hangout and ask your mobile-related questions.
6. The sessions will be regular Hangouts where up to 9 people can join at a time. If the Hangout is full, keep checking back in, as people will drop in and out as their questions are answered.
7. Please keep in mind that these sessions will be mobile-focused, so we’ll only be answering mobile-related questions.

We look forward to hanging out with you soon.

Posted by Dairine Kennedy - Mobile Team

Join us on Google+ for DoubleClick for Publishers (DFP) Small Business week!

We hosted our first DoubleClick for Publishers (DFP) Small Business Hangout On Air a couple months ago, and we heard you loud and clear - you want more tips and tricks to maximize your AdSense revenue through DFP Small Business. This week we’ll be hosting our first week dedicated to DFP Small Business performance suggestions, so if you’re not already following AdSense on Google+ there’s no better time to add us to your circles.

We'll cover a different topic each day so join in daily for a full introduction to DFP Small Business, or pick and choose the events most interesting to you. Ask any questions in the comments or live and we'll answer them daily at 11am PT (2pm ET) from a Hangout on Air hosted on our AdSense +page. Here's the full lineup:

• Monday September, 17th: Should I be using DFP Small Business?
• Tuesday September, 18th: Dynamic Allocation I: Enabling ad units for AdSense
• Wednesday September, 19th: Dynamic Allocation II: Priority levels
• Thursday September, 20th: Setting and calculating your CPM Rate
• Friday September, 21st: Introduction to targeting

If you’re interested in joining our live Hangout On Air, visit our +page a little before 11am PT and look for the link. Looking forward to hanging out soon!

Posted by Jason Sanio - Inside AdSense team

Social that Adds Up: Performance and Measurement

Join us for a webinar on Tuesday, September 18th at 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to everyone!

Adam Singer, the Product Marketing Manager for Google Analytics, will go beyond the current social metrics of followers, +1’s, likes and others, to discuss the true impact your social media is making on your brand’s bottom line. Many of the current metrics available allow us to measure the reach of our message, but not necessarily the ROI. Learn how to connect visits to your social pages all the way through to a sale or conversion on your website.

You’ll also learn how social media can impact the rest of your digital presence. For example, when you verify your Google+ Page, recommendations from your customers and fans may be more likely to appear in search results on Google. This can raise the social awareness of your business and increase its relevance. For paid marketing campaigns, social can actually help you improve clickthrough rate performance. 77% of US consumers trust recommendations from their social media connections, more than any other media source, meaning that +1s may have a positive effect on purchase decisions. On average, search ads with annotations have a 5-10% uplift in clickthrough rate. Some of our advertisers have seen even higher uplifts, H&M achieved 22% uplift and Cadbury achieved 17% uplift in clickthrough rates on their search ads.

Start measuring the value you’re creating through your social media campaigns!

Posted by Andy Lutz, Inside AdWords crew

Sources: Google Research 2012; Google internal data

Follow our AdSense +page and catch our upcoming Hangouts On Air

We started our AdSense +page a few months ago to connect with you and regularly share information. Since the launch of the +page, you’ve provided great feedback and made it clear that you’re constantly yearning to learn more. Over the next couple of months, we’ll be hosting a series of Hangouts On Air to provide you with additional information and help you build connections within the publisher community. We’ll be covering a variety of topics, including how to:

• Fix crawler errors
• Establish a Google+ strategy
• Use DoubleClick for Publishers Small Business
• Understand your AdSense payments
• Navigate performance reports
• Implement optimization tips

Be sure to follow the AdSense +page to learn about the specific dates and times of the Hangouts On Air. We’ll also post the recorded videos to our YouTube channel, in case you’re not able to watch a live session.

We hope to Hangout with you soon!

Posted by Jamie Firkus - Inside AdSense Team

New Learn with Google Webinars Help Make the Web Work for You

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business.

Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below:

• Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels
• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)
• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns
• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable
• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor
• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates
• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords
• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts
• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display
• Sept 19 at 10am PDT The Importance of Search Advertising
• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales
• Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising
• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator

Learn with Google Webinar: Great Content Discovery on YouTube

What great content does YouTube have to offer? How can you easily find it? Please join us for this installment of the Just Add YouTube webinar series.  We will share the masses of quality content YouTube has and will show how you can advertise against it.  Hosted by the UK Webinar team, but anyone can register!  

See the upcoming webinars, as well as previous recordings, at google.co.uk/ads/webinars

Register Now!

What: Learn with Google Webinar: Great Content Discovery on YouTube
When: Tuesday July 31st, 3PM GMT (UK time) 

Posted by Allison Sommer, Google Ads Team

Learn with Google Webinar: VOD on YouTube

78% of online video viewing in the UK is on YouTube, which makes it an excellent platform for VOD. But what are the best ways to maximize it and make it work for your business?

We will cover how to run your TV ad on YouTube in two easy ways - running it on YouTube Homepage to deliver incremental reach and using TrueView InStream formats to deliver scale and engagement. We will also explain how to effectively add YouTube to your TV schedule. This webinar is specifically designed for a TV savvy audience who values the importance of reach and frequency to ensure maximum impact of VOD campaigns.

You can also view the upcoming webinars, as well as previous recordings, on google.co.uk/ads/webinars

We hope you can join us!

Register Now
https://googleemea.connectsolutions.com/vodonyoutube/event/registration.html

What	Learn with Google Webinar: VOD on YouTube

Where

Tuesday 17th July, 3 pm GMT

Posted by Allison Sommer

Webinar tomorrow: Choosing the right tool to manage online campaigns more efficiently

As online marketers, you are constantly juggling. From building and optimizing campaigns to analyzing reports and managing budgets - sometimes all before you’ve had your morning coffee. And while there are many tools and solutions to help automate these tasks - from AdWords Editor, DoubleClick Search, and everything in between - choosing the right one for your business can be challenging.

Please join us for a webinar tomorrow, Tuesday, July 10, 2012 that will shine a light on the powerful Google tools available to agencies and marketers to more efficiently run some of the largest search campaigns in the world. Specifically we’ll cover:

• An overview of four tools -- AdWords Editor, automated rules, AdWords scripts and DoubleClick Search -- to help you navigate your choices and make the best decision for your business 
• Example use cases and best practices 
• Requirements for adoption 

Date: Tuesday, July 10, 2012
Time: 10amPST / 1pmEST

Register at google.com/ads/webinars

We hope to see you there!

 Posted by Katie Miller, Google Ads Team

Watch our latest Hangouts On Air to learn how to get started with DFP Small Business and Mobile

This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile’s free mobile site builder. If you missed either Hangout, don’t worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business
If you’re thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You’ll learn about available resources and important questions to ask yourself when starting to ‘go mobile’ with your site and how to create mobile ads to monetize mobile traffic.

We hope you’ll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

Announcing the next series of Learn with Google webinars!

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.

Check out our upcoming live webinars below:

• May 23 at 10am PDT: Getting Started with Google Analytics
• May 24 at 9am PDT: Building Blocks of Digital Attribution
• May 31 at 10am PDT: Introduction to TrueView for YouTube
• June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
• June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
• June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
• June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
• June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
• June 19 at 10am PDT: Bringing the Power and Control of Search to Display
• July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator