Give your conversion rate a workout by taking the AdWords Conversion Champion Challenge!

Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critical that your marketing efforts and website are in peak condition to attract valuable visitors and convert them into customers. Getting started is the hardest part, so to give you a push in the right direction, we’re launching the Conversion Champion Challenge.

The contest is simple:

1. Track conversions on your site using one of Google’s free measurement products:

• AdWords Conversion Tracking
• Google Analytics (make sure to import your Analytics goals into AdWords)

2. Analyze and try to boost your performance using AdWords Search Funnels and/or Conversion Optimizer.
3. Show us the results and tell us your story here!

We’ll select the advertiser with the most interesting, innovative and unique case study for:

• An inclusive trip (including flights, hotel & dinner for 2 people) to Google headquarters in Mountain View, CA, just outside San Francisco.
• A meeting with the Google Conversion Team who will audit your Google Analytics implementation and give you a usability assessment of your website along with recommendations to further improve your conversion rate.
• $500 in AdWords credit.
• A post on the Inside AdWords Blog featuring your website and a big smiley photo of you with the Google team!

So what are you waiting for? Take the Conversion Champion Challenge today!

Entries are due by 31 July, 2010. If you’d like to learn a little more about Conversion Tracking, Conversion Optimizer and Search Funnels, attend the free webinar happening this week on Thursday, June 10. Register now or read more details here.

Posted by Miles Johnson, Inside AdWords crew

Next Thursday: free webinar on AdWords Conversion Products

With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels reports.

At the webinar, you’ll learn:

• How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads
• How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions
• How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert

We’ll hold the webinar next week, on Thursday, June 10th at 9am PDT / 11am CDT / 12pm EDT. Register here if you’d like to attend, and please submit or vote on questions related to Conversion Tracking, Conversion Optimizer or Search Funnels that you'd like answered during the webinar by Wednesday, June 9.

Posted by Miles Johnson, Inside AdWords crew